Santoiemma will partner with a host, who sets up a Facebook event or a Facebook group. The host then invites a bunch of friends to join. Some parties might last an hour, others might last a week — Santoiemma periodically livestreams into the event and chats with the group. The host, meanwhile, is supposed to encourage their friends to check out certain items. During the party, Santoiemma sends the guests to her personal store link, where they order Tupperware products directly from her.
To keep it interesting, sometimes Santoiemma plays guessing games. Other Tupperware sellers are starting branch out beyond Facebook and Zoom. Rachel Jade Warren, a seller who has worked with Tupperware since last year, said she hosted a text-only Tupperware party on WhatsApp.
She messaged back and forth a bunch of photos and product descriptions to a group of potential customers. Testing out new channels Warren has also taken to TikTok to try draw younger people to the brand — yes, TupTok is small but very real. After she posted one video for the viral PewPewPewChallenge featuring a Tupperware product, she got about ten orders to her personal store. The big draw — and occasional challenge — for Tupperware is that its products are not available in U.
Because anyone could buy Tupperware from Target, fewer people purchased the products from direct sellers. Existing consultants then became less active, which meant the company struggled to recruit new sellers into its fold.
In , the overall number of sellers fell by a quarter. Weiser described the Target mishap as textbook channel conflict. Mary McMahon. Please enter the following code:. Login: Forgot password? Divorced and cash-strapped, she had worked as an advice columnist before she took up Tupperware sales. But Wise knew how to demonstrate Tupperware. Her at-home demos were fun and frenetic. As Wise trained more and more Tupperware dealers in the party sales method, she created a group of evangelists eager to connect with women in their homes.
They were helped along by the major socio-economic shifts of the post-war period. When World War II ended, new suburbs became destinations for families ready to settle down after the war. Husbands expected to return to their pre-war jobs, so many women who entered the job market during the war were pushed out of employment and encouraged to stay home with their children.
Meanwhile, postwar prosperity helped encourage a massive baby boom. As a result, suburbs—most filled with white, middle-class mothers—were fertile ground for Tupperware parties. The parties were a way to connect with old friends, make new ones, and participate in a booming consumer economy.
Though they took place in living rooms, the events were a way to step away if only temporarily from the intensive domestic labor expected of housewives in that era. They were also a way for women who were discouraged from working outside the home to make money. Though its public face was white and suburban, the company made inroads in markets that were underestimated or overlooked by other companies.
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